If you would like to nominate a colleague to be a judge, or to put yourself forward, please email platinumawards@prca.global
Adam Hunter
Hook, Line and Sinker
Adam Hunter is Managing Director at award-winning integrated PR and Marketing agency, Hook, Line &
Sinker (HLS).
In just five years, Hunter has firmly established HLS as ‘South Africa’s Best Small PR Consultancy of 2023’ supporting some of the world’s
biggest power brands across Africa, the Middle East and Europe.
The agency has won multiple marketing and PR awards, both locally and globally, and has a +20 client list.
In 2023, Hunter was a finalist for the Business Partners ‘Entrepreneur of the Year Awards’. In 2024 he won the ABSA National Small Business Chambers (NSBC) Entrepreneur Champion of 2024.
Hunter is actively involved in the PR and marketing industry, serving as a board member for PRCA Africa, a committee member of the PRCA Ethics & Network Council, a judge for the 2023 ICCO Awards, and a member of both PRISA and the PRISM Awards committee.
Adeline Goh
Allison+Partners Singapore
Adel has worked across corporate, brand, public affairs and government communications, and has successfully managed and built strong teams throughout her two-decade career at some of the top communications agencies and newsrooms.
She is currently the General Manager at Allison+Partners Singapore, overseeing the agency’s Singapore presence, building the team’s capabilities and client roster while driving ongoing growth in the market.
She is the former MD (Sectors) at Edelman Singapore and had oversight of some of the agency’s largest clients in Technology and Health, including Microsoft in Asia Pacific and Singapore. She was also previously the regional lead for corporate, public affairs and government communications at BursonCohn & Wolfe as well as Bell Pottinger Singapore (now Klareco Communications), where she was in charge of the agency’s largest practice, and developed a diverse client base, from unicorn start-ups and Singapore Inc companies to multinationals and Government accounts.
Andree Latibeaudiere
The Hoffman Agency UK
Andree Latibeaudiere is an Associate Director at The Hoffman Agency UK and brings over 7 years of B2B tech experience, along with a significant amount of energy, creativity and team leadership. She has led teams in several B2B sectors, including regtech, telecoms and cybersecurity, having collaborated with clients including Axis Communications, Rakuten Advertising, Nokia, Vodafone, Ricoh and Trellix.
She enjoys contributing to her team’s development and getting under the skin of an organisation to understand how their solutions solve problems for their customers and truly make a difference.
Anele Nzimande
Unilever
Anele Nzimande-Maphanga is an Award-Winning PR Maven with a gift for story-telling and building relationships. An avid read and writer, she’s a co-authored two books and has several articles under her belt across various publications in South Africa which include Sunday Times, Bizcommunity, Daily Maverick.
After graduating with an LLB from the University of the Witwatersrand, she decided to pivot into communications, to fulfil a life-long dream. She completed vacation work at one of the leading law firms – ENSAfrica and later secured a coveted spot to do her articles with the firm. Her leadership skills have always set her apart – from serving as the Vice Chairperson of the Law Students council to being selected from thousands of young hopefuls as a contestant on a television show called One Day Leader.
Her work experience includes FMCG giants such as Procter & Gamble and Unilever which has seen her lead award-winning campaigns recognized at the EFFIES, SABRES, Loeries, Smarties and more.
She is currently the Head of Public Relations for Beauty, Wellbeing and Personal Care at Unilever South Africa managing top brands such as Vaseline, Dove, Shield, Lifebuoy, Axe and many more ground-breaking PR campaigns. Anele was named at the Top 20 Women to Look Out for in 2024 by New York Weekly.
Ashraf Shakah
Ogilvy
An experienced communications leader, Ashraf Shakah, President – PR, MENA, has led impactful campaigns for government and corporate entities and landmark events for over two decades that contributed to the region’s economic, social and cultural transformation goals. Recognized in PRWeek’s Global Power List, he champions industry innovation and talent development.
Bridget Von holdt
Burson Africa
Bridget, co-market leader at Burson Africa, has over 30 years’ experience in public relations.
Her expertise and proficiency across the African continent spans all aspects of communication including communication strategy development and implementation, reputation management, media relations, crisis communication and event management. She has worked with clients in various sectors including financial and business, bustech, environmental management, health and pharmaceutical, mining, technology, energy, oil and gas.
After running her own very successful agency for over 2 decades, Bridget joined the BCW team (see to be known as Burson). In addition to her business development role, her key responsibilities are Corporate Reputation, Crisis communications, Sustainability counsel, and PA.
Committed to the PR profession, Bridget is a seasoned international judge of PR industry awards, a committee representative of the PRCA Africa Network and the ICCO President of Africa region in which capacities she drives collaboration between consultants and practitioners across on the African continent. She is an APR, a Fellow of PRISA and PRCA and a recipient of the coveted PRISM Lifetime Achievement Award as well as the PRISA President’s Award.
Claire Micheletti
Cosmopole
Claire is a seasoned international projects marketing and communications professional with over three decades of experience. She has worked all over the world, from Indonesia to Beijing, and all the way to Cleveland, Ohio, and Boise, Idaho via Madrid, Paris, Brussels, and London.
Based in the United Arab Emirates, for the last 18 years, Claire has been a key player in prestigious projects such as the Louvre Abu Dhabi, Cleveland Clinic Abu Dhabi, Formula One, Manchester City Football Club, the world’s largest species conservation programme, Sharjah Light Festival, and Expo 2020 Dubai to name a few.
Claire established Cosmopole in 2018 and thrives on providing pragmatic and empathetic communications solutions to help turn clients’ visions into reality. Her experience spans various industries and is wide-ranging, from hospitality, F&B, tourism, education, real estate, and infrastructure development to commerce, healthcare, fashion & beauty, arts & culture, wildlife conservation, sports sponsorship, and entertainment.
Daisy Pack
Hunter
Managing Director of HUNTER: London, Daisy Pack has over 20 years of consumer lifestyle and thought leadership experience for a combination of mainstream, premium and luxury brands.
A specialist in insight-driven, multi-platform campaigns which earn media attention, excite influencers, and engage consumers, Daisy has delivered award winning work for some of the world’s most famous names as well as challenger brands and start-ups. Leading end-to-end global strategy and local execution, she has transformed perceptions, shown why shoppers should vote with their trollies and driven relevance for heritage brands.
Heading a growing team which builds brand love through current culture, Daisy’s expertise helps earn positive attention for Hunter’s clients.
Davina Malan
Tribeca
Davina Malan is Managing Partner at Tribeca Public Relations, bringing over 20 years’ experience in PR. Since joining in 2014, she has helped steer the agency’s strategic direction, manage operations, and lead key client accounts. Her sector experience spans corporate, consumer, tech, travel, and hospitality. She’s known for strong leadership, team development, and internal communications expertise.
Davina is also a partner and shareholder, with past clients including Hilton, Nike, and SADTU. Passionate about talent development, she mentors multiple teams and drives training initiatives, playing a vital role in Tribeca’s growth as one of South Africa’s top independent agencies.
Emma Cox
Irvine Partners
Recently named SABRE EMEA’s Creative Professional of the Year, Emma blends creativity with sharp strategy to craft communication strategies that land. She’s worked with global brands like Uber, Google, Spotify, and Airbnb, always bringing fresh thinking and a bias for action.
Quick-witted and grounded, Emma knows how to cut through the noise and connect with what really matters.
Euan Megson
Action Global (MCS)
With 20 years’ experience in the Middle East media landscape, and 35 years in the region, Euan has worked across the triumvirate of agency, press and client-side businesses.
After assuming the role of Managing Director – UAE in 2015, Euan has overseen the company’s evolution into a leading regional provider of integrated creative communications services – as evidenced by Action being crowned PR Week Global’s Best Agency – Middle East in 2024. Now the group’s Managing Director – MENA, Euan oversees 95-plus resources within Action’s UAE, Saudi Arabia, and Qatar offices.
Kate Gibson
Cirkle
Kate is Managing Director of the award winning consumer brands team at Cirkle where she looks after the agency’s team of publicists, creatives, social and influencer experts working on some brilliant clients including Dulux, Tango, Birds Eye and Mars Petcare.
With over 20 years working in the comms industry, Kate has worked at top agencies of all shapes and sizes and has developed and led integrated comms strategies and award winning creative campaigns for some of the UK’s best known brands including John Lewis Partnership, Morrisons, Aldi, Pets At Home, Caffe Nero, Vue Entertainment, McDonald’s, Persil and Warburtons.
Manuel Hüttl
Milk & Honey PR
Manuel is a partner and CEO of Milk & Honey’s first office in Munich, Germany. He is a communications veteran, with more than 25 years’ experience in the communication sector. He held leadership positions in international agencies, is consulting C-level and is a reputation management expert. At Milk & Honey, Manuel drives the agency´s ESG and new tech divisions.
Manuel worked as a University lecturer on reputation management and published a book in 2005 as a considered pioneer in that space.
Thinking outside the box is pivotal to Manuel, and he is driven by innovation and to create cutting edge campaigns, that work. Manuel also acted as a Senior Vice President of the CMO council – a global peer group of over 16,000 marketers across EMEA. Manuel also was voted Vice President of the German Ice Hockey Federation (DEB) where he led the finance and marketing division. During that time he also has been an elected Member of the Committee „Social and Environment“ at the International Ice Hockey Federation (IIHF).
Father of two, Manuel has previous been a lecturer and has published a book about reputation management.
Sergio Santos - van Vuuren
Clockwork
In all his years working in communications, Sergio has always believed impact is earned. While you may be able to pay to put an ad in front of an audience, Sergio believes you can never pay for their love, admiration, or respect. That is earned. Sergio’s passion for Public Relations has always been driven by this belief – earning respect is the ultimate impact and influence in any market.
With over 15 years in the industry, Sergio has turned Public Relations into his life’s work. Previously Managing Director of MSL Group and now Public Relations Director at Clockwork, Sergio has turned public relations into strategic relations, putting strategic thinking at the heart of the agency’s offering.
Having worked with some of the largest local and multinational brands in the world, Sergio is adamant that every brand has an opportunity to make an impact because every brand has a story worth sharing and celebrating.
Sergio is ready to push this industry forward, changing the narrative in a way that influences and impacts from South Africa to the world.
